Privacy Policy

Learn Like Magic, by Simplify Loop Private Limited. Last updated: 8 November 2026.

What Learn Like Magic is

Learn Like Magic is a learning app for school students. It teaches chapters from the student's own syllabus with short lessons, practice questions and revision.

Who creates the account

A parent or guardian creates and manages the account, and adds the child's details. When you create the account, we ask you to confirm you are the parent or guardian and record your consent (with the date and the policy version you agreed to). You can withdraw consent at any time by deleting the account.

What we collect

Account details: your email address or phone number (used to sign in), plus the child's first name, class (grade), school board, the language the tutor teaches in, the second language a card can switch to, and the textbook chosen for each subject. That is the whole profile.

Learning activity: which lessons were opened, answers given in practice and check-ins, and time spent learning. We use this to show progress and make the app better.

Things you send us: if you report a problem, you can add text, screenshots, files or a short voice recording. We use that content only to understand and fix the problem. With each report we also save the app version and the system details of the phone or browser it was sent from (for example the iPhone's iOS version), to help us find the cause.

Payment details: if you buy Learn Like Magic Plus, we record which plan you bought, the amount, the date, and the payment company's reference number for it. We never see or store your card, UPI or bank details. Those are entered on the payment company's own secure page and never reach us.

A random number the app or website makes up the first time it is used on a phone or in a browser, so we can count how many devices a family uses. It is not your phone's ID or an advertising ID.

Who helps us run the app

A few trusted service providers process data for us, only to run the app:

Amazon Web Services (AWS): hosts our servers and database, handles sign-in (AWS Cognito) and sends SMS verification codes.
ElevenLabs and Google Cloud: turn our own lesson text into audio. We send only text we wrote.
Teacher feedback: when a teacher on our review team sends feedback, we read their words, voice notes, photos, videos and files to check them against the chapter. Voice notes and the sound of videos are turned into text by ElevenLabs (Google Gemini if ElevenLabs cannot). Our AI assistant, Anthropic's Claude, reads the feedback to check each point. We ask teachers not to include children's faces or names. If a teacher on our review team deletes their account, we keep the feedback they sent (the words, voice notes and files) without their name or contact details, so we can keep improving the chapters.
Problem reports: when you report a problem, our AI assistant, Anthropic's Claude, reads the report and the pictures and files attached to it, and looks up the account that sent it, to understand and fix the problem.
Razorpay: takes the payment when you buy on our website. You enter your card or UPI details on Razorpay's own secure form, not on ours. They tell us only whether the payment succeeded and a reference number for it.
Apple and Google: if you buy inside the iPhone or Android app, Apple or Google take the payment under their own terms and tell us only that a valid subscription exists. Your payment details stay with them.

These providers must protect the data at least as strongly as we do, and may use it only to provide the service to us — never for advertising.

Files the app loads from other websites: Android app versions 1.4.0 and earlier load most of their fonts from Google Fonts, and so do the website's teacher and admin pages. Some lesson pictures, in the iPhone app too, load a drawing tool (PixiJS) from cdnjs, or from jsDelivr if that fails. Like any website, these services can see your phone's or computer's internet address (IP address) and browser details. We do not send them any name, email or account details.

What we never do

No ads in the app.
We do not sell personal data, and we do not share it for advertising.
No third-party analytics or tracking kits inside the app.
We do not track students across other apps or websites.
No behavioural profiling of children.

How long we keep things

Account and learning data: kept while the account exists; removed when you delete the account.
Usage analytics: de-identified after 180 days (the record is kept, the link to the account is removed).
Problem-report attachments (screenshots, files, voice recordings): deleted within 30 days.
Payment records (which plan, the amount, the date and the payment company's reference): kept while the account exists; removed when you delete the account. Razorpay, Apple and Google keep their own records of the payment under their own policies.

Children

Learn Like Magic is made for school students, and under India's DPDP Act everyone under 18 is a child — so the account belongs to the parent or guardian, and we record your consent. We collect only what the app needs to teach: first name, class, board, the language the tutor teaches in, the second language a card can switch to, and the chosen textbooks. We never show ads to children, never track them, and never profile their behaviour.

Where data is kept

Data is stored on secure AWS cloud servers. Sign-in is handled by AWS Cognito. Attachments you send with problem reports are stored encrypted.

Your controls

See and change the profile any time in the app (Profile).
Delete the account and all its data any time (for a teacher's feedback, see Teacher feedback above): Profile → Delete account, or see Delete account. Deleting the account also withdraws consent.
Email us for a copy of the data we hold, or with any privacy question or complaint — we reply within 7 days.

Contact (including grievances)

Simplify Loop Private Limited · manish@simplifyloop.com